LawrenceDumisane Neke
Art Director | Graphic Designer | Web Designer | UI/UX Designer | AI Prompt Engineer
Based in Johannesburg. I design brand identities, print media and websites, and deliver production-ready files that hold up in the real world.
- 2016 Graduate Qualitas Career Academy
- 2017 Award The One Club for Creativity bootcamp
- 11+ Years In the multimedia industry
- 1+ Year In large-format print production
About me
Art director, print specialist and front-end developer.
I'm an art director, graphic designer and a prompt engineer in Johannesburg, working where technical requirements meet visual storytelling. I make web platforms, brand identities and corporate collateral that get the core message across at a glance.
Working in large-format print taught me to design for the real world. That means colour that matches, files that come off the press right the first time, and brand work that survives full sun on a shopfront.
Outside the print shop I founded Purple Horse & Co., a small studio for brand and web projects around the Vaal. I also founded 1ONEPRINT, a DTF/DTG business specialising in large-format printing. I trained in multimedia at Oakfields College and have worked across pre-press, agency design, signage and web development since 2021.
- Design & Visual Storytelling
- Building web platforms, brand identities, and corporate collateral that get the core message across at a glance.
- Real-World Print & Production
- Designing for large-format print with matching color, files that come off the press right the first time, and shopfront work that survives the sun.
- Studio & Business Operations
- Running Purple Horse & Co. for brand and web projects around the Vaal, and 1ONEPRINT specializing in large-format and DTF/DTG work.
- Practical Experience
- Working across pre-press, agency design, signage, and web development since 2021, backed by multimedia training at Oakfields College.
Selected work
Brand, print and illustration. Open any project for details; full case studies are on Behance & LinkedIn.
How a brief becomes a visual identity
Great design is intentional long before the final file is exported. This is how I run a creative project from concept to polished visual asset.
Unpacking the core brief
Every project starts by dissecting technical and creative requirements. I map out target audiences, core messaging, and design parameters to ensure the visual direction aligns precisely with organisational goals.
Turning concepts into clear stories
Abstract ideas are translated into concrete visual elements. I structure layouts, typography, and vector assets so that complex messages communicate clearly to viewers at a single glance.
Building cohesive brand systems
Design has to hold up across diverse mediums, from digital screens and web interfaces to logos and corporate collateral. I refine colour palettes, hierarchy, and scaling to ensure absolute brand consistency everywhere it appears.
Production-ready assets
The final stage prepares meticulous, high-resolution files built precisely to scale. Clean vector architecture, proper bleed parameters, and organised asset packages ensure seamless handoff for any digital or print application.
Experience
Large-format production, agency design and front-end web work, most recent first.
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Jul 2026 – Sep 2026
Senior Graphic Designer & Large Format Print Specialist
Print and Sign, Vanderbijlpark
Oversaw high-volume commercial print workflows, quality control and pre-press file preparation. Bridged the gap between digital design and machine production for diverse large-format media and retail branding campaigns.
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Jun 2026 – Jul 2026
Senior Graphic Designer & Large Format Print Specialist
Armour Coatings, Vereeniging
Managed industrial and architectural branding projects from concept through to physical application. Focused on strict colour calibration across specialised substrates for high durability and seamless integration with structural builds.
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Mar 2026 – Jun 2026
Senior Graphic Designer
Sign Creations, Vanderbijlpark
Led the design lifecycle for custom branding and physical signage projects, including major corporate client rollouts. Produced accurate 3D signage renderings, vehicle wrap templates, and production-ready artwork optimised for large-format output.
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Sep 2025 – Jan 2026
Lead Designer & Web Developer
Fitness Bar Consultancy, Remote
Built and maintained the official website with SEO optimisation. Created the logo, corporate identity kits, business cards, social posters, business profile and merchandise, plus interactive tools such as BMI calculators.
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Jan 2025 – Jun 2025
Graphic Designer
Klooless Software House, Remote
Led in-house graphic design and worked closely with the team to deliver working assets, with full creative freedom and feedback from the agency.
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Dec 2023 – Present
Lead Creative & Founder
Purple Horse & Co., Vereeniging
Boutique studio for brand identity and web work: logo systems, marketing collateral and responsive websites built with HTML5, CSS3 and JavaScript. Each project managed from first concept to deployment.
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Feb 2021 – Feb 2022
Graphic Designer, Pre-Press & Graphic Production
Netflorist, Johannesburg North
Prepared complex digital files for large-scale, high-quality print. Handled colour correction and proofing to keep brands consistent across print media, and collaborated with the design department to reduce production errors.
Highlights
- Fitness Bar Consultancy Complete digital ecosystem, including BMI integration and SEO-ready web infrastructure.
- Purple Horse & Co. 10+ brand identities delivered for regional service providers.
- V.C.H Directory Localised digital directory built to empower Vaal-based entrepreneurs.
Collaborations
Skills and education
Design tools, front-end code and print production, plus the training behind them.
Design & creative direction
- Adobe Illustrator, Photoshop & InDesign
- CorelDRAW
- Figma & Canva for UI/UX and wireframes
- 3D signage rendering
- Vehicle wrap templating
Web, digital & AI tools
- HTML5, CSS3 (Flexbox & Grid) & JavaScript
- Responsive, cross-platform design
- SEO optimisation
- VS Code
- Google Gemini, ChatGPT, Claude, Grok
Large-format printing
- CorelDRAW
- VersaWorks
- Roland LFP printers
- Substrate applications & finishing
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Feb 2014 – Apr 2016
Multimedia
Oakfields College, Vanderbijlpark
National Certificate in Multimedia, NQF Level 4–5. Focus on digital design, interactive media and web development. Covered history of art, media studies, photography, web design, digital design, drawing and animation.
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2017
Award in Copywriting & Art Direction
The One Club for Creatives
Recognition from one of the best-known awards programmes in advertising and design.
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Languages
English
Advanced
Fluent professional working proficiency.
Get in touch
Happy to talk about design, print production or a role. Send a message and I’ll get back to you.
- EmailLawrencenekework@outlook.com
- WhatsApp+27 65 967 9568 (opens in a new tab)
- Based inJohannesburg South, South Africa
- ResumeDownload as PDF