LawrenceDumisane Neke

Art Director | Graphic Designer | Web Designer | UI/UX Designer | AI Prompt Engineer

Based in Johannesburg. I design brand identities, print media and websites, and deliver production-ready files that hold up in the real world.

  • 2016 Graduate Qualitas Career Academy
  • 2017 Award The One Club for Creativity bootcamp
  • 11+ Years In the multimedia industry
  • 1+ Year In large-format print production

About me

Art director, print specialist and front-end developer.

I'm an art director, graphic designer and a prompt engineer in Johannesburg, working where technical requirements meet visual storytelling. I make web platforms, brand identities and corporate collateral that get the core message across at a glance.

Working in large-format print taught me to design for the real world. That means colour that matches, files that come off the press right the first time, and brand work that survives full sun on a shopfront.

Outside the print shop I founded Purple Horse & Co., a small studio for brand and web projects around the Vaal. I also founded 1ONEPRINT, a DTF/DTG business specialising in large-format printing. I trained in multimedia at Oakfields College and have worked across pre-press, agency design, signage and web development since 2021.

Design & Visual Storytelling
Building web platforms, brand identities, and corporate collateral that get the core message across at a glance.
Real-World Print & Production
Designing for large-format print with matching color, files that come off the press right the first time, and shopfront work that survives the sun.
Studio & Business Operations
Running Purple Horse & Co. for brand and web projects around the Vaal, and 1ONEPRINT specializing in large-format and DTF/DTG work.
Practical Experience
Working across pre-press, agency design, signage, and web development since 2021, backed by multimedia training at Oakfields College.

Selected work

Brand, print and illustration. Open any project for details; full case studies are on Behance & LinkedIn.

Showing all 23 projects

How a brief becomes a visual identity

Great design is intentional long before the final file is exported. This is how I run a creative project from concept to polished visual asset.

Unpacking the core brief

Every project starts by dissecting technical and creative requirements. I map out target audiences, core messaging, and design parameters to ensure the visual direction aligns precisely with organisational goals.

Experience

Large-format production, agency design and front-end web work, most recent first.

  • Jul 2026 – Sep 2026

    Senior Graphic Designer & Large Format Print Specialist

    Print and Sign, Vanderbijlpark

    Oversaw high-volume commercial print workflows, quality control and pre-press file preparation. Bridged the gap between digital design and machine production for diverse large-format media and retail branding campaigns.

  • Jun 2026 – Jul 2026

    Senior Graphic Designer & Large Format Print Specialist

    Armour Coatings, Vereeniging

    Managed industrial and architectural branding projects from concept through to physical application. Focused on strict colour calibration across specialised substrates for high durability and seamless integration with structural builds.

  • Mar 2026 – Jun 2026

    Senior Graphic Designer

    Sign Creations, Vanderbijlpark

    Led the design lifecycle for custom branding and physical signage projects, including major corporate client rollouts. Produced accurate 3D signage renderings, vehicle wrap templates, and production-ready artwork optimised for large-format output.

  • Sep 2025 – Jan 2026

    Lead Designer & Web Developer

    Fitness Bar Consultancy, Remote

    Built and maintained the official website with SEO optimisation. Created the logo, corporate identity kits, business cards, social posters, business profile and merchandise, plus interactive tools such as BMI calculators.

  • Jan 2025 – Jun 2025

    Graphic Designer

    Klooless Software House, Remote

    Led in-house graphic design and worked closely with the team to deliver working assets, with full creative freedom and feedback from the agency.

  • Dec 2023 – Present

    Lead Creative & Founder

    Purple Horse & Co., Vereeniging

    Boutique studio for brand identity and web work: logo systems, marketing collateral and responsive websites built with HTML5, CSS3 and JavaScript. Each project managed from first concept to deployment.

  • Feb 2021 – Feb 2022

    Graphic Designer, Pre-Press & Graphic Production

    Netflorist, Johannesburg North

    Prepared complex digital files for large-scale, high-quality print. Handled colour correction and proofing to keep brands consistent across print media, and collaborated with the design department to reduce production errors.

Highlights

  • Fitness Bar Consultancy Complete digital ecosystem, including BMI integration and SEO-ready web infrastructure.
  • Purple Horse & Co. 10+ brand identities delivered for regional service providers.
  • V.C.H Directory Localised digital directory built to empower Vaal-based entrepreneurs.

Collaborations

Skills and education

Design tools, front-end code and print production, plus the training behind them.

Design & creative direction

  • Adobe Illustrator, Photoshop & InDesign
  • CorelDRAW
  • Figma & Canva for UI/UX and wireframes
  • 3D signage rendering
  • Vehicle wrap templating

Web, digital & AI tools

  • HTML5, CSS3 (Flexbox & Grid) & JavaScript
  • Responsive, cross-platform design
  • SEO optimisation
  • VS Code
  • Google Gemini, ChatGPT, Claude, Grok

Large-format printing

  • CorelDRAW
  • VersaWorks
  • Roland LFP printers
  • Substrate applications & finishing
  • Feb 2014 – Apr 2016

    Multimedia

    Oakfields College, Vanderbijlpark

    National Certificate in Multimedia, NQF Level 4–5. Focus on digital design, interactive media and web development. Covered history of art, media studies, photography, web design, digital design, drawing and animation.

  • 2017

    Award in Copywriting & Art Direction

    The One Club for Creatives

    Recognition from one of the best-known awards programmes in advertising and design.

  • Languages

    English

    Advanced

    Fluent professional working proficiency.

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